Smucker’s® Uncrustables® Gives Away 80,000 Sandwiches to Busy Moms
in Need of an After School ‘Snack Break’
Two-thirds of moms surveyed feel stress over finding snacks that are nutritious and delicious
Orrville, OH (September 28, 2009) - It’s time to give moms a well-deserved break from after school snack anxiety! A recent survey conducted by MomCentral.com on behalf of The J.M. Smucker Company found that 68% of moms feel stress or pressure when trying to prepare wholesome after school snacks for their children. And it’s no wonder: moms identified nutritional balance as the most important consideration for snack purchases, yet 43% admit they usually serve cookies or chips as after school snacks and almost a third (32%) hit the drive-through 1-2 times a week. To help busy moms across the country provide their children with a classic and wholesome snack they trust, The J.M. Smucker Company is giving away 80,000 Smucker’s® Uncrustables® Sandwiches, a portable and convenient snack solution with a baked homemade taste the whole family can enjoy.
During the school year moms have a full plate to juggle, from preparing three meals a day to shuttling kids to and from school and activities. Beginning today at www.uncrustables.com, parents can register to receive a coupon for one free box of Smucker’s Uncrustables Sandwiches (4-pack; max value: $3.00) when they share one of their tried and true time-saving after school organization tips.
“Even with the incredible dash of after school activities, sports practices, lessons, playdates, volunteering, and work, moms value nutrition and their child’s preferences when it comes to snacks,” said founder and CEO of MomCentral.com and mother of two, Stacy DeBroff. “Innovative products such as Smucker’s Uncrustables Sandwiches offer nutrition, great taste, and on-the-go convenience, so moms who feel pressured to come up with wholesome snacks can give a collective sigh of relief.”
“We are excited to offer hard-working parents a chance to take a ‘snack break’ and offer their children a good-for-you after school snack with a great homemade taste,” said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. “Our seven varieties of Smucker’s Uncrustables Sandwiches are a convenient, satisfying snack solution for the entire family.”
1,520 moms nationwide were surveyed in September 2009 through MomCentral.com, a national network of mom influencers, mom bloggers, and grassroots community organizers. Additional insights from the survey:
- 84% of the moms surveyed have children under the age of 14.
- 85% of the moms reported that their kids eat their after school snacks at home, surprising as most kids participate in 1-2 after school activities each day.
- Moms ranked nutritional balance (39%), child’s preference (25%), and cost (11%) as the top three motivators when purchasing after school snacks.
Smucker’s Uncrustables Sandwiches are convenient thaw-and-serve, crustless sandwiches available in seven great flavors, including three new whole wheat varieties. Smucker’s Uncrustables Sandwiches are convenient snacks for on-the-go parents and kids, ideal for any after school activity, whether for one child or the whole team. Smucker’s Uncrustables Sandwiches retail for about $3.00 (4-pack) and are available in seven classic flavors and varieties, including:
- NEW: Peanut Butter & Grape Jelly Sandwich on Wheat Bread
- NEW: Peanut Butter & Strawberry Jam Sandwich on Wheat Bread
- Peanut Butter & Grape Jelly Sandwich
- Peanut Butter & Strawberry Jam Sandwich
- Peanut Butter with Honey Spread on Whole Wheat Bread
- Grilled Cheese
- Peanut Butter
Consumers can logon to www.uncrustables.com to register for a free coupon and learn more about Smucker’s Uncrustables Sandwiches (4-pack: maximum value: $3.00). Offer is valid through October 30, 2009 or while supplies last; a maximum of 20,000 coupons will be awarded. Offer open to individual residents of the United States only, age 18 and older; no PO boxes permitted. Void where prohibited.
About The J.M. Smucker Company
For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe’s Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.
The J.M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, used under license; Carnation is a trademark of Societé des Produits Nestlé S.A., used under license; and Dunkin’ Donuts is a registered trademark of DD IP Holder LLC used under license.