Orrville, OH (July 6, 2010) – The morning routine can set the tone for the entire day, and The J.M. Smucker Company wants moms to know that their on-the-go kids can enjoy a great-tasting, wholesome breakfast without having to slow down at the breakfast table. Introducing Smucker’s® Snack’n Waffles™ Brand Waffles, delicious and portable waffles with baked-in sweetness that allow families to enjoy all the taste of homemade waffles without utensils and without adding syrup.

Smucker’s Snack’n Waffles Brand Waffles are convenient, microwavable waffles with one serving of Whole Grains. They are available in four delicious flavors, including Blueberry, Maple, Cinnamon and Chocolate Chip. Smucker’s Snack’n Waffles are ready to eat after 15 seconds in the microwave, and already have sweetness baked right in, making it easy for families to have a warm, satisfying snack or start to their day in the car, on the way to school, or anywhere family adventures take them.

“Moms and dads today are busier than ever,” said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. “We are thrilled to offer a way for parents to provide their kids with a delicious, wholesome, and portable breakfast or snack they are sure to love.”

Smucker’s Snack’n Waffles Brand Waffles offer these tips to make your mornings a little easier:

• Prepare lunches with your kids the night before and store them in the refrigerator.
• Lay out the next day’s clothes before bedtime, including shoes. This way you don’t spend time looking under furniture or beds for missing shoes in the morning.
• Stock your kitchen with portable, grab-and-go breakfast and snack foods, such as Smucker’s Snack’n Waffles Brand Waffles, Smucker’s Uncrustables® Brand Sandwiches, granola bars, yogurt, and fresh fruit, to avoid last-minute stops at the drive-thru.

Smucker’s Snack’n Waffles Brand Waffles will be available nationwide starting in June at Target and your local grocery store at a suggested retail price of $2.99 (4-pack). For more information please visit www.snacknwaffles.com.

About The J. M. Smucker Company
For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Société des Produits Nestlé S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.