Our Basic Beliefs

The J.M. Smucker Company was founded by a dedicated, honest, forward-looking businessman, J.M. Smucker. Because he made a quality product, sold it at a fair price, and followed sound policies, the Company prospered.

Today, those same principles guide both our strategic decisions and daily behaviors. These Basic Beliefs are deeply rooted in the philosophy and heritage of the Company's founder, and in us. We interpret them, in terms of modern business thinking, to be the guideposts for decision-making and daily interactions with consumers, customers, employees, suppliers, communities, and shareholders.